Corporate blogging part 3 - blog review preview

It's time to take a look at some high-profile corporate blogs and discuss them--are they worth reading? Do they provide any unique insight? Are they, God forbid, frequently-updated sales pitches?

The New York Times on Saturday took CEOs to task for not writing enough blogs. Says the Times:

Capital markets function as they should when the flow of information is strong and unimpeded. ...For the chief executive sincerely interested in increasing information flow to the fullest range of stakeholders, a blog is a hydraulic wonder.

This post from David Utter at webpronews states that fear of running afoul of Sarbanes-Oxley and securities laws may severely limit blogging from public-company CEOs. And with one current CEO blogger (Jonathan Schwartz of Sun) from a Fortune 500 company, according to the Times, so far Mr. Utter looks like a prophet.

Methodology: I searched Google for "ceo blogs" and selected all the blogs I could find on the first few results pages AND the blogs listed on Mario Sundar's list of top 10 CEO blogs AND some blogs from the NewPR Wiki list of CEO blogs (from that list I used companies I had heard of).

And tomorrow we'll put it all out there: the good, the bad and the ugly from CEO blogs.

marketing, blogs, corporate blogs, strategy