Tuesday, January 06, 2009

Is 2009 "the end of analytic science"?

Getting my head around the ideas of Mihaly Csikszentmihalyi is more difficult even than spelling his name correctly, but I think that this statement has real ramifications for the work I and others are doing in applying mass customer narrative to marketing and business issues (from edge.org via TEDBlog):

Mihaly Csikszentmihalyi predicts:

The End of Analytic Science: The idea that will change the game of knowledge is the realization that it is more important to understand events, objects, and processes in their relationship with each other than in their singular structure. Western science has achieved wonders with its analytic focus, but it is now time to take synthesis seriously.

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