Business bloggers, stop relying on Godin and Kawasaki for your material

A Friday-afternoon rantTM

Is anyone else getting tired of the many business blogs that lard themselves with reductive copies of Seth Godin and Guy Kawasaki posts?

The posts look something like this:

I was reading Seth's blog today and he said [fill in the blank]. He is SO right! Way to go Seth!

or

Guy Kawasaki's recent post on [fill in the blank], really hit home with me. He points out [main idea of original blog post]. I agree with Guy 100%!

Usually there's a picture to fill out the space, and "Digg It" and "del.icio.us" icons.

Why do people do this? The charitable explanation is that writing several blog posts a week is difficult, and recycling high-quality material helps to fill in the inspirational dry stretches.

A more cynical view is: if I can write a post that has lots of links to highly popular blogs like Seth's and Guy's, then those foolish search engines will list my blog when people are actually looking for information on Seth or Guy. And perhaps someone will click on the link, upping my traffic statistics.

blogs, business blogs, marketing