Wednesday, January 03, 2007

Examples of different partnerships

Continuing from the last post, here is an example of each type of partnership:

Technology partnership:
Pfizer licenses the right to market Scripps Research Institute's drug discoveries.

Joint venture:

Sony and Ericsson combine their mobile phone operations into a jointly-owned company.

Joint marketing agreement:

Sun Microsystems and Quark collaborate to promote and sell Quark's publishing software running on Sun platforms. (Here's an example contract from Sun.)

Referral relationship:

IDT, and Net2Phone, two telephone providers selling different services (long distance and voice-over-IP), refer leads to each other. (Note: partnerships often grow into deeper relationships--the companies subsequently merged.)

(Photo: the Walkman 810 phone from Sony Ericsson)

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