Tuesday, October 30, 2007

There's no such thing as bad publicity

A few years ago, I was at a party in New York City and there I met an older entrepreneur. We got to talking about public relations and newspapers and so forth and he recounted a story to me. He had been interviewed by the Wall Street Journal for an article in their newspaper and when he saw the article a few days later he was appalled. He'd been misquoted, the article was negative in tone and it just wasn't at all what he had anticipated.

He was really disappointed and depressed and he was trying to figure out how he could do damage control on this terrible article. Anyway, over the next several days, he kept getting congratulatory phone calls and emails and people he'd meet on the street would come up to him and say, "Hey, great article in the Wall Street Journal the other day."

He told me after that he never worried about trying to spin public relations. He just did his thing and whatever came out was OK.

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