Wednesday, November 05, 2008

John Quelch on Obama's marketing triumph

Harvard's John Quelch knows a thing or two about marketing and politics, having co-written the recent book Greater Good: How Good Marketing Makes for Better Democracy, a detailed examination of the similarities and differences between commercial marketing and political marketing.

In this post, he efficiently and clearly dissects the many ways in which Obama's marketing superiority contributed to his victory (while acknowledging the stacked deck McCain competed against). It's a terrific, timely analysis.

Related posts:
On "Greater Good"
Podcast with John Quelch on Marketing and Democracy

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shishir said...

Well we must also consider what are the factors in Obama’s marketing campaign on Presidential inauguration.