Vivendi acquisition of Activision shows shift in videogame market

There's a perceptive article by Seth Schiesel in today's New York Times about how the proposed new company Activision Blizzard--a combination of the owners of Guitar Hero and World of Warcraft--demonstrates that the future of videogames relies on expanding beyond the core console audience of young-adult males.

gaming, videogames, marketing, , acquisitions, New York Times