Friday, May 09, 2008

Shop Talk Podcast #8 - Two mistake stories from Ford Harding

Ford Harding, author of "Rain Making," who was interviewed in Shop Talk Podcast #7, was kind enough to share a mistake story for inclusion in The Mistake Bank.

Actually, he shared two. In the first, he relates a story that taught him there can be pitfalls in sharing the good side and bad side of things with a reporter (right-click to download).

And, in the second, he tells us of the profound teachings he received from a prospect who simply wouldn't call him back (right-click to download).

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