Shop Talk Podcast #8 - Two mistake stories from Ford Harding

Ford Harding, author of "Rain Making," who was interviewed in Shop Talk Podcast #7, was kind enough to share a mistake story for inclusion in The Mistake Bank.

Actually, he shared two. In the first, he relates a story that taught him there can be pitfalls in sharing the good side and bad side of things with a reporter (right-click to download).

And, in the second, he tells us of the profound teachings he received from a prospect who simply wouldn't call him back (right-click to download).

Tags:
podcast, sales, public relations, press relations, business development, narrative, storytelling