You know you are the design leader when...

I have a MacBook Pro. Since I got it I have realized how often the machine's image is used in ads promoting web sites, software, etc. Even if it's software that runs only on Windows! [Keep your eyes open when you're reading a magazine, and you'll see the MacBook Pro's distinctive features--silver case, elongated oval button, CD slot.]

Similarly, if you have a mobile web application, you include an iPhone in the advertisement, like this one here:

So this is the definition of design leadership. When your product is used as background to feature another product, you're it. And right now in consumer electronics and PCs, that's Apple.

Tags:
advertising, images, design, Apple