Wednesday, July 16, 2008

You know you are the design leader when...

I have a MacBook Pro. Since I got it I have realized how often the machine's image is used in ads promoting web sites, software, etc. Even if it's software that runs only on Windows! [Keep your eyes open when you're reading a magazine, and you'll see the MacBook Pro's distinctive features--silver case, elongated oval button, CD slot.]

Similarly, if you have a mobile web application, you include an iPhone in the advertisement, like this one here:

So this is the definition of design leadership. When your product is used as background to feature another product, you're it. And right now in consumer electronics and PCs, that's Apple.

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