Saturday, March 31, 2007

Don' forget to love your own company's brands

I had a web hit from someone at Microsoft today, and what I thought was funny was that the searcher used That reminded me of a story.

Way back I got my dream summer job, an internship at IBM, and my first day in the office my boss asked me to make a copy of a bunch of documents, so I went to one of the other people in my office and I said, "Hey, can you tell me where the Xerox machine is?" He responded, "We make copiers here."

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Patti said...

Hi, John,

This story brought me right back in time to my own early years at IBM when I had exactly the same exchange. What a strong culture that was!