Everybody needs a jolt of Dan Gilbert once in a while

Thanks to the wonderful TED blog for featuring great MP3's and videos of their TEDTalks speakers. Last week they featured the psychologist Dan Gilbert, a frequent contributor to the New York Times and whose articles inspired several posts in this blog (here and here).

Dr. Gilbert specializes in the limitations of our ability to know ourselves, and how that affects our interactions with others. If you are a marketer, or salesperson, or are involved in any kind of negotiations, you must make yourself familiar with his work.

Check out the TEDBlog post for the video.

marketing, sales, psychology