Here are the statistics for the second week of the Google ad experiment.
# impressions via Google search: 700; #website hits: 9; clickthrough percentage: 1.3%
# impressions via Google's ad network (i.e., other sites where Google posts ads): 9,164; #website hits 3; clickthrough percentage: 0.03%
# response forms: 0
More impressions, more clicks. That's good. Oddly, there was a huge spike in ad network impressions on Friday (something like 4,000 that day alone--ten times the other days). I'm growing more comfortable with the low clickthrough through the ad network. Search is more active, and the ad network is more passive--people are doing something else, just as in ads in newspapers or magazines.
The search clickthrough percentage of 1.3% is good. Here is the basic report you get from Google as to overall keyword performance:
| Keyword [?] |
Search terms that trigger your ads
| Impressions [?] |
Times your ad has shown
| Clicks [?] |
Visits to your website
| Total Cost |
Charges in this period
|what is mvne||Delete||2||0||-|
|Content network - Google partner sites that show your ad [?]||9,164||3||$1.83|
|Your overall performance* [?]||9,864||12||$6.24|
|1 - 25 of 25 keywords.|
So far, so good. I'm seeing some crossover between web site hits and blog hits. I'd like some response forms, though. But it's still early. I'll post again next week.
marketing, advertising, Google