Tuesday, October 24, 2006

Google AdWords report week 2

Here are the statistics for the second week of the Google ad experiment.

# impressions via Google search: 700; #website hits: 9; clickthrough percentage: 1.3%

# impressions via Google's ad network (i.e., other sites where Google posts ads): 9,164; #website hits 3; clickthrough percentage: 0.03%

# response forms: 0

More impressions, more clicks. That's good. Oddly, there was a huge spike in ad network impressions on Friday (something like 4,000 that day alone--ten times the other days). I'm growing more comfortable with the low clickthrough through the ad network. Search is more active, and the ad network is more passive--people are doing something else, just as in ads in newspapers or magazines.

The search clickthrough percentage of 1.3% is good. Here is the basic report you get from Google as to overall keyword performance:

Keyword [?]
Search terms that trigger your ads
Impressions [?]
Times your ad has shown
Clicks [?]
Visits to your website
Total Cost
Charges in this period
mvno Delete 415 5 $2.18
mvne Delete 81 2 $1.54
mvno wireless Delete 11 1 $0.64
startup mvno Delete 2 1 $0.05
caddell Delete 161 0 -
gsm mvno Delete 8 0 -
mvno cellular Delete 5 0 -
mvno companies Delete 2 0 -
mvno mvne Delete 2 0 -
mvno operators Delete 2 0 -
what is mvne Delete 2 0 -
john caddell Delete 1 0 -
mvne market Delete 1 0 -
mvne providers Delete 1 0 -
mvno billing Delete 1 0 -
mvno consultants Delete 1 0 -
mvno consulting Delete 1 0 -
mvno services Delete 1 0 -
mvno startup Delete 1 0 -
mvno subscribers Delete 1 0 -
cable mvno Delete 0 0 -
mvne consultant Delete 0 0 -
mvne とは Delete 0 0 -
mvno consultant Delete 0 0 -
mvno telecom Delete 0 0 -
Content network - Google partner sites that show your ad [?] 9,164 3 $1.83
Your overall performance* [?] 9,864 12 $6.24
1 - 25 of 25 keywords.

So far, so good. I'm seeing some crossover between web site hits and blog hits. I'd like some response forms, though. But it's still early. I'll post again next week.

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