A primer on designing for experience

I found this great post on the Product Development and Management Association blog. It contains the slides and the audio of a presentation by Shimon Shmueli, former worldwide marketing manager for IBM Thinkpad consumer sales and now a product design consultant.

The talk emphasizes how to design a product with the customer's experience in mind--not for features, but for how the user experiences the product. To Shmueli, users fall in love with (or hate) a product because of the experience they have with it. It's refreshing and thought-provoking. Analyzing the user's experience can help explain why some products fail and some exceed beyond the maker's wildest expectations.

(Photo of Girard-Perregaux Oracle Team Chronograph from timezone.com)

innovation, product development, marketing