Monday, October 30, 2006

Google AdWords report week 3

Here are the statistics for the third week of the Google ad experiment.

# impressions via Google search: 509; #website hits: 5; clickthrough percentage: 0.98%

# impressions via Google's ad network (i.e., other sites where Google posts ads): 4,313; #website hits 8; clickthrough percentage: 0.19%

# response forms: 0

Search impressions down somewhat, clickthroughs down too. Ad network clicks up. The total is about the same. Search clickthrough percentage of nearly 1%. Here is the keyword report:

Keyword [?]
Search terms that trigger your ads
Impressions [?]
Times your ad has shown
Clicks [?]
Visits to your website
Total Cost
Charges in this period
mvno Delete 383 4 $2.01
mvno wireless Delete 4 1 $0.56
mvne Delete 50 0 -
caddell Delete 47 0 -
gsm mvno Delete 9 0 -
john caddell Delete 3 0 -
mvno cellular Delete 2 0 -
mvno companies Delete 2 0 -
mvno consultant Delete 2 0 -
mvno operators Delete 2 0 -
mvno startup Delete 2 0 -
mvno telecom Delete 2 0 -
startup mvno Delete 1 0 -
cable mvno Delete 0 0 -
mvne consultant Delete 0 0 -
mvne market Delete 0 0 -
mvne providers Delete 0 0 -
mvne とは Delete 0 0 -
mvno billing Delete 0 0 -
mvno consultants Delete 0 0 -
mvno consulting Delete 0 0 -
mvno mvne Delete 0 0 -
mvno services Delete 0 0 -
mvno subscribers Delete 0 0 -
what is mvne Delete 0 0 -
Content network - Google partner sites that show your ad [?] 4,313 8 $4.10
Your overall performance* [?] 4,822 13 $6.67

I'm starting to think about how to adjust the campaign after the month is over. What would be the effect of raising the ad budget, perhaps? See you again next week.

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