Wednesday, November 15, 2006

Fortune 500 Corporate Blog Review: First Data Corp (#224)

No blogs here. First Data, the leading supplier of transaction processing solutions to merchants, is quiet on the blog front. They have an attractive web site, but don't communicate beyond the typical press kit and investor relations tabs common to publicly traded companies.

Given the large number of the Fortune 500 that (we're finding) don't blog, I wanted to pass along to them some ideas for blogs that could keep them clear of the disclosure issues that were so well discussed in the recent Jonathan Schwarz blog post and response from SEC Chairman Christopher Cox.

Ideas for low-risk, high-value corporate blogging:

  1. What's going on in the industry?
  2. Meet our people!
  3. Company name in our communities
  4. Company name around the world
Each of these topics is rich enough to support daily posts and can give outsiders a valuable view of the company on the inside, as well as teach. All of which can help with one's public relations--which is the point of corporate blogging, isn't it?

Come on, folks, give it a try. It can't be worse than utter silence, can it?

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