Wednesday, November 29, 2006

Good communication is intensively visual

I'm a word person. I love what words can communicate. But in his session at the Fortune Innovation Forum today, Tom Wujec convinced me that expressing complex ideas visually is essential to communicating in today's business environment.

Edward Tufte, in his books, did a great job in describing how to strong graphics can present very complex information very succinctly and effectively. Tom's presentation built on those ideas by tying key types of communications to certain phases of the product development cycle.

His most impressive example was a map that was created and used by Fairchild Semiconductor to communicate their turnaround strategy. It enabled them to communicate and instill the same message across fifteen countries and ten languages.

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